The integration of technology in all the processes related to the creation of knowledge, training and the beginning of entrepreneurship actions is the definite step forward which allows enhance the added value generated by all these actions. The digital transformation is not an option anymore, it is an obligation which implies a cultural change marked by the culture of challenge and experimentation. The relation with the data is a basic requirement to develop successfully the digital transformation processes into an entity.

Data have the capacity to increase innovation into organisations. Consequently, Sevilla FC Innovation Center will promote development actions and new technologies applicability, relations with strategic partners of the sector as well as the application and the development of digitalisation processes linked to the world of sport.