We travel to Seoul this Thursday where we will be staying until 17 July. While the club have had tours before to China, Japan, Indonesia and Malaysia, this will be our first time in South Korea. Given the interest in football by the younger generations in the country, it's expected that it won't be long before it overtakes baseball as the main sport in the country. Their national side have the most World Cup participations in all of Asia - the last time they missed out was Spain 1982.
The team will use the camp to get ready for the season ahead. They will train every day and often twice per day at the Jamsil Sports Complex, a first-class sporting complex that was built for the 1986 Asian Games and that was used for the Olympics in Seoul two years later. The complex is close to the hotel where the team will be based, beside the river Han that goes through the city.
Sevilla will be looking to get closer to fans in South Korea and expand their brand in this huge market. In conjunction with LaLiga, the club have organised a number of events where the squad will get to dive into South Korean culture and sports. There will be various encounters with local media, as well as events with local authorities. All of this, as you can imagine, will be accompanied by football with Sevilla taking part in the Coupang Play Series on 16 July at the Suwon World Cup Stadium, some 30 kilometres from Seoul. The match against Tottenham Hotspur will be a huge event in the country, with tickets selling out in 20 minutes.