SEVILLA FC AND LALIGA TEAM UP WITH GRASSROOTS FOOTBALL CHARITY BLOOMSBURY FOOTBALL

Sevilla FC have joined forces with LaLiga and their UK community partner Bloomsbury Football as the first full edition of LaLiga x Bloomsbury Football League got underway in North London on Saturday 12th November.

From November until June, local players aged 10 to 13 will have the opportunity to wear the colours of many of Spain’s most historic and celebrated clubs, competing in a league format each weekend, with assistance from Bloombsury Football and LaLiga’s foundation, Fundación LaLiga, who together are providing financial support for over 70% of all participating players.

The clubs taking part in the 2022/23 edition of LaLiga x Bloomsbury Football League, each of which has donated equipment to the programme, include seven top-flight LaLiga Santander sides (Sevilla FC, RCD Espanyol, Real Betis, Real Sociedad, Valencia CF, CA Osasuna and RC Celta) alongside a further five from second-tier LaLiga SmartBank (Deportivo Alavés, CD Tenerife, Real Oviedo, SD Eibar and UD Las Palmas).

In May 2022, it was announced that LaLiga had joined forces via a multi-year agreement with Bloomsbury Football in support of the London-based grassroots charity, which uses the power of football to change the game for young people.

Their first collaboration consisted of a month-long tournament at Market Road Football Pitches (London Borough of Islington) in July 2022, which featured players aged 7 to 10 representing a half dozen Spanish clubs in a summer tournament format.

Looking ahead, both organisations are planning a girls’ football tournament in London for Summer 2023, ahead of the Women’s World Cup, alongside other community and educational initiatives.

“LaLiga and its clubs represent much more than world-class sport and entertainment. Through our overseas offices and our foundation, Fundación LaLiga, we seek to make a positive impact in local communities. In Bloomsbury Football, we have found an innovative community partner with whom we seek to contribute to young players’ health and well-being, all while celebrating the joy of Spanish football,” said Keegan Pierce, LaLiga Global Network Delegate in the UK and Ireland.

“We’re thrilled to embark on our most ambitious project yet with LaLiga, operating a full-season competition in North London which provides an unparalleled football experience for young people of all backgrounds. Our partnership with LaLiga and its clubs is part of Bloomsbury Football’s continued mission to tackle barriers to participation and change the game for young people,” said Charlie Hyman, Founder & CEO of Bloomsbury Football.