OUR PURSUIT FOR INNOVATION SHOWCASED AT 'SPORTBIZ' CONVENTION IN MEXICO

On 7 and 8 February, the Latin American Sports Business Convention, one of the most important events within the sporting industry in Latin America, was held in Mexico City. We were used as an international example of technology innovation. Club representative Juan Esteban Gómez Llamas, Head of Digitalization & Continuous Improvement, participated in a panel discussion titled 'Innovación y Transformación Digital: Reinventado las reglas del juego' (Innovation and Digital Transformation: Rewriting the rules).

We are regularly invited to attend big conferences like this, especially when the focus is on innovation. One of the pillars of our strategy plan is the Innovation Center. This is where our pursuit for innovation and technology developments starts, bringing together a wide range of relevant data and ideas.

We recently launched a new course - a Master's in Innovation and Technology in Sports Entities. This is not only available for professionals within football but for anyone with the desire to get involved in a sporting entity's digital transformation and an eye for innovation.