Sevilla FC has appointed Lorenzo Aldobrandini as the new head of the Sponsorship department. The Italian executive has wide-ranging knowledge in sports business and joins from AC Milan, one of the most renowned clubs in world football. During his time with the Serie A club, he has held the position of Head of Partnership Strategy and, more recently, Head of Commercial Development.
Aldobrandini has also held commercial roles in leading corporations such as Wasserman, IMG, and Ferrari. He studied International Relations and Economics at Oxford Brookes University and completed an MBA at IESE Business School in Barcelona.
He now begins his first foray into Spanish football, replacing Gonzalo Lasarte, whom Sevilla FC would like to thank for almost four years of dedication in the role.
In addition, Tomás Arroba, who has been working as Marketing Director at Rayo Vallecano, has been integrated into our Sponsorship department within the last month.