The Club

CLUB TAKES PART IN LALIGA EXTRATIME IN CHINA

20/01/2025

Chief Data Officer Elías Zamora spoke about the technological projects that this club is doing to members of the footballing industry in China and journalists

The club continues to strengthen its presence on the international stage and took part in LALIGA Extratime in China, an event in which new technological tools in the world of football. During the event, Chief Data Officer Elías Zamora, unveiled the club's latest technological tools in front of members of the footballing industry in China and journalists.

The participation in LALIGA Extratime has once again served to showcase the club's firm commitment to technological innovation and the use of artificial intelligence and data in day-to-day operations, both sporting and in different business areas of the club.

The club also took advantage of the trip to China to show off the success of our internationalisation strategy in a country in which we are the fourth most followed team on social media after Real Madrid, FC Barcelona and Atlético de Madrid. In addition, we continue to work on the Shenzhen football school together with ISS and our three regional sponsors in China, 1717, Kubet and GD Bet, as well as main club sponsor Midea who have a large Chinese presence in China.