SEVILLA FC CONTINUE TO PUSH FOR GROWTH IN CHINA WITH THEIR SECOND LIVE SHOW

Within Sevilla FC's internationalisation plan, China is one of the priorities. The club moved a step forward in their ambitious goals in the country with a live stream on the Chinese social media site Weibo on 28 November during the match against Real Madrid in the Santiago Bernabéu. This was the second such show after a pilot test of the same fixture last year. The event was organised by Mailman, a company who control our social media in China, in addition to collaboration with Sevilla FC sponsor Valvoline who sponsored the event and provided the graphics.

The show had positive numbers with 530,000 views in the two hours that it lasted. This was an eight times increase on the numbers of last year, while it led to 3,630 new followers on Weibo. Compared to the last show emitted on Weibo, the club saw an increase of 77% in engagement - the fourth team in La Liga with the quickest growth. The rise in followers stood at 72%.

Sevilla FC are continuing their growth in China with the launch of a new social media account on Douyin. Douyin is the equivalent of TikTok in Europe and is having a large impact amongst younger generations in the country.