SEVILLA FC PRESENT THEIR NEW AUDIOVISUAL IDENTITY

Sevilla FC have developed a new audiovisual identity for all their digital channels and Sevilla FC TV which gives continuity to the visual identity presented in the 20/21 season which was inspired by the city of Seville and its traditions. The new identity has come about as a result of the club's firm determination to boost their brand and audiovisual content shown on Sevilla FC TV and our digital channels.

In addition to this update, the club is also working on the launch of two new social media channels: Twitch and Douyin (TikTok in China) so as to better connect with the new generations of fans. The new audiovisual identity maintains the traditions which link Sevilla FC with Seville, and it is held up by four pillars:

The grid: Inspired in posters from Seville, it aims to give meaning to all the structure of the channel, creating ordered and dynamic graphics.

The rhythm: A dry sound yet full of energy, coming from the click of a flamenco shoe. It transmits technique, discipline, passion, strength and tradition without losing the modernity that accompanies the discipline.

Iconography: Elements already set out in the style guide that have been selected as one of the driving axes of our channels, building a recognisable ensemble that is a tribute to the culture and feeling of the city of Seville.

Typography: a great club for a great city: that is the concept that has led us to work with large format typographies, typographies that invade the screen and that appear large and uncomplicated, strong and forceful, seeking to transmit the greatness of the club and of the city it champions by displaying its name.