SEVILLA FC UNVEIL THEIR NEW KITS FOR THE 2023/24 SEASON

Today, the three official kits in which Sevilla FC will play during the 2023/24 season have been officially unveiled. The home and away kits are already available in our Official Stores: in the city centre, at the Ramón Sánchez-Pizjuán, the Airesur Shopping Centre, and the Torre de Sevilla Shopping Centre, as well as our Online Store. The third kit will be available in our Online Store and on sale soon in the official stores.
 
These kits have been launched in collaboration with the English sportswear brand Castore, the official kit supplier of Sevilla FC, with whom the club started working since the 2022/23 season. The new approach of providing highly customised apparel for Sevilla fans has been a great success in this first season, with record sales. It was also accompanied by an incredible end to the season, where Sevilla FC became the UEFA Europa League champions for the seventh time.
 
The main concept of the campaign has been the motto "Muy nuestra" (Truly ours), which appeals to that distinct feeling both in the city and at the club, and the way of life that is summarised by the motto: "Sevilla is not just a name. Sevilla is our city, our club, our culture. Sevilla is tradition and innovation. It is the Giralda and the Setas. It is Nervión and the Guadalquivir. The albero colour and the white-and-red feeling. Sevilla belongs to those who make it their own. Sevilla is very much ours." This encapsulates a unique way of understanding the city and football, which goes beyond any result and focuses on the unconditional passion, because Sevilla belongs to those who make it their own.
 
The campaign video pays tribute to the city, as it showcases the shirts from a fashion and Sevillista perspective, combining innovation and tradition, while emphasising the pride of being from Sevilla. Throughout various shots, the shirts are unveiled, alternating with other scenes featuring iconic locations in the city.
 
To enhance its visibility, the campaign will also have a presence in the city, as the main graphics will be displayed on billboards and bus shelters, as well as on the tram that runs through the city from San Bernardo to Plaza Nueva.
 
Regarding the design of the kits, the home kit continues with the traditional white colour, incorporating a background print with geometric motifs inspired by the deconstruction of the club crest and modern ceramics. The standout features are the white-and-red mini stripes on the collar and sleeves, which provide a retro look. The away kit will be red, paying homage to our fans who painted the stands of the Ramón Sánchez-Pizjuán red during the UEFA Europa League match against Juventus. It is a vibrant red, and the wave patterns in the print evoke the flags waving at the Nervión Bombonera. The collar and sleeves include details with an albero colour, which is prevalent in the parks and gardens of our city. The third kit stands out by using dark tones (black and blue) combined with magenta lines, creating an almost neon effect. Inspired by night-time in Sevilla, it also seeks to incorporate historical patterns from traditional architecture in Sevilla. All three shirts are made of resistant, stretchable, and lightweight materials to meet the demands of professional football and the comfort of our players.
 
Sevilla FC hopes to have successfully portrayed the unity between the team and the city for this season, so that every Sevillista feels that both the team and the city are very much their own when wearing the shirt.
 
Lastly, it should be noted that the retail business continues to grow and improve, and as such, the club will be launching its new e-commerce platform in the coming months with the intention of further expanding globally.