Media

DOCUSERIES 'LA COPA IMPOSIBLE' DRAWS IMPRESSIVE ENGAGEMENT

13/07/2024

The production, which tells the story of the third Europa League win and is still available to watch online, generated nearly 200,000 views and a 200 per cent growth in web traffic

One month after the release of the fifth and final episode, the docuseries 'La Copa Imposible' continues to be widely viewed. The series, which can on be view on our official website after registering for free, has been seen more than 200,000 times, and has led to a 1000 per cent increase in registered users.

Across five episodes, the docuseries tells the incredible story of the 2013/14 Europa League win and will be the first of a number of docuseries in this style and format. The series brings together three key digital aims of the club: generating content, increasing users and monetization.

On the first day of release, the website saw traffic increase by more than 200 per cent. The five episodes are: 'The Fluttering on a Butterfly,' 'The Estoril Plot, 'All in Red', 'The Mbia Miracle,' and 'Strong and to the natural side.' All the episodes are available here.