LA LIGA TO ORGANISE EVENTS TO PROMOTE EL GRAN DERBI IN LATIN AMERICA AND UNITED STATES

As part of their international promotion strategy, La Liga are organising events to promote one of the biggest matches in the competition, El Gran Derbi. The events will take place in Latin America and the United States in order to increase both the clubs' and the derby's popularity.

The historic rivalry between Sevilla Fútbol Club and Real Betis means El Gran Derbi has worldwide interest. To capture this market, La Liga are organising promotional events in the United States, Mexico, Colombia and Brazil. The first event will take place in New York with Sevilla FC's Director of Marketing, Ramón Loarte, and Real Betis' Director of Business, Ramón Alarcón. The directors will hold a meeting with media leaders to discuss the importance of the El Gran Derbi and how to promote it further in the United States.

Furthermore, more activities are to be carried out in Sao Paulo, Bogotá and Mexico City. Hundreds of people will come together to enjoy the game and support their team. The event in Mexico City will be attended by both clubs' fan clubs, la Peña Sevillista Sí o Sí de México and la Peña Bética Insurgentes en México.