Sevilla FC continues its progression in one of the countries highlighted as a priority within the ambitious Internationalisation Plan, China. If at the end of 2022 the club was the seventh biggest growing out of all of the clubs in Europe on Chinese social media platforms, it can now be said that the club boasts over one million followers in the Asian country, a key date in the expansion of the Sevilla FC brand.
There are 1,011,065 followers as of today on the club's official accounts on Weibo and Douyin, the two biggest social media platforms in China. It's worth highlighting that just on Weibo, which is the Chinese equivalent to Facebook and Twitter, that Sevilla FC obtained more than 1.2 million impressions in March. On Doyuin, which is most similar to Tik-Tok, the club has just got past the 100,000 follower mark and over the last few weeks the account has generated 180,000 reposts.
These figures justify the club's gamble to focus on digitalisation and internationalisation and that this strategy is working in China, where Sevilla FC generates specific content to match the culture of the country to increase the follower count. Social media platforms are the most accessible way to interact with fans, overcoming cultural and geographical barriers. Sevilla FC has the fourth biggest following on social media platforms out of all the Spanish clubs. These platforms are at the forefront of expanding the Sevilla FC brand.