STADIUM TOUR TURNS THE RAMÓN SÁNCHEZ-PIZJUÁN INTO A MAJOR TOURIST ATTRACTION IN CITY

Over the years, Estadio Ramón Sánchez-Pizjuán has become one of most visited sites in the entire city. Even on non-matchdays, the site is is among the emblematic corners of the city that visitors want to discover. The rich history of Sevilla FC's temple, its famous mosaic by Santiago del Campo as well as the glimmering silverware on display are among the attractions that keep tourists coming back again and again.

All of the above can be seen on our Stadium Tour which has almost doubled in popularity, with 50,000 visitors last season. Data shows season show that we welcomed 27,200 guests during the 2021/22 season as we gradually emerged from the pandemic. Yet numbers bounced back massively this year, rising by 41.3%, better than forecasted and even surpassing pre-pandemic figures (34,000).

Visitors almost doubled from 27,200 in 2021/22 to 50,000 last season

These numbers prove the club's commitment to making the Stadium Tour more than just a museum, but rather a rounded experience that complements those already existing in Seville. The international allure of Sevilla FC, thanks to our European achievements and the world-famous status of our home in Nervión, has enabled growth in such a manner.

The rise in the Ramón Sánchez-Pizjuán Stadium Tour's popularity is due to the expansion of work with tourist agencies, ticket sales companies and advertising campaigns, while ticket price having remained unchanged in recent years amid the ongoing rise in living costs. Furthermore, our exploits on the pitch in the form of our seventh Europa League victory this summer has served as a reminder to holiday-makers of the club's historic success. In the months of July and August this year, there was a 58% increase in guests, compared to the same months last year, with an average of 400 per day.

An average of 400 visitors on Stadium Tour every day

The Stadium Tour only operates from Friday afternoon to Sunday - except when preparing for matches - but offers fans a walk down memory lane, covering our origins at the end of the 19th century up to the glory days of recent times. Visitors can get to know the ins-and-outs of one of the most legendary stadiums in Spanish and European football. The seven Europa League trophies are, without doubt, one of the highlights on a tour full of surprises. As we enter the new season, the club will be introducing a series of improvements and new experiences with the aim of enriching our guests' stay in our city.