A SUCCESSFUL LIVE BROADCAST ON THE CHINESE PLATFORM WEIBO

China is a strategic country for Sevilla FC, where the club plan to grow in the coming years. The club have accounts on three different Chinese social media platforms, Weibo, Douyin and Wechat, and have accumulated more than 820,000 fans, representing an increase of more than 40% in the last year.
 
As part of Sevilla FC's international strategy, digital content is undoubtedly one of the main pillars for connecting with Asian fans and showing them passion for the club. For this reason, before our last league match, against Real Sociedad, a new Studio Show was produced. The programme was broadcast live on the Weibo social network and featured the collaboration of Marcos Acuña, Erik Lamela and Thomas Delaney. The three players interacted with the Chinese fans during the programme, with the help of local presenters and influencers.

For this activation, Sevilla FC counted on one of their main sponsors, Valvoline, which, like Sevilla FC, has a strong interest in growing in China. LaLiga also joined this activation, who actively participated in the event by promoting the Studio Show on their social media accounts and with gifts in the form of subscriptions to LaLiga Plus.
 
The audience and interaction figures from the live event confirm the growth of the Sevilla FC brand in China, with a total of 1.19 million views (+219% compared to the last edition), an engagement of more than 4,200 interactions (more than doubling the most recent figures) and 20,000 new followers on Weibo as a direct result of the event. As part of this international strategy, the club plan to carry out more digital activations throughout the season to continue growing and connecting with Asian fans.