SEVILLA FC BECOMES THE FIRST SPORTS CLUB IN THE WORLD TO JOIN THE AI ALLIANCE

We have once again made history by becoming the first sports club in the world to be invited to join the AI Alliance, a prestigious international community that fosters the responsible, ethical, and collaborative development of artificial intelligence (AI), setting global standards in technological innovation. Among the more than 150 organizations that make up this alliance, we are the first sports club to be invited, reaffirming the club’s strong commitment to technological development and application in the world of sport. 

The AI Alliance was co-founded by IBM and Meta and includes other major technology players such as Intel, AMD, Oracle, Red Hat, and Sony. Additionally, prestigious universities and academic institutions are part of this initiative, including CERN, EPFL, ETH Zurich,  Yale, Cornell, Tokyo, and Imperial College London, and the Indian Institute of Technology Bombay.

On a national level, we are the fourth Spanish institution to join the AI Alliance, alongside the Barcelona Supercomputing Center, MLOps Community, and Esade, marking a milestone in the history of sports and technology in Spain.

For years, the club has been establishing itself as a benchmark in integrating cutting-edge technologies in both the sports and business fields. The club has leveraged AI to implement advanced solutions across multiple areas. The club has developed solutions aimed at, among other objectives, identifying and profiling players based on expert opinions from scouts, expressed in natural language. On the commercial front, the club has incorporated AI into its ticketing, sponsorship, and Fan 360 tools, with a special emphasis on attendance prediction solutions, which have significantly impacted the management of the secondary ticket market. Club president, José María del Nido Carrasco, spoke very positively about the club’s incorporation into this organization: "For Sevilla FC, it is a great honour to be the first sports clubs to join the AI Alliance. We feel fully committed to its principles for the safe, ethical, and collaborative development of artificial intelligence. For the club, this represents significant recognition from the technology industry and various academic institutions for our strong commitment to applying technological innovation to sports, as well as to our different business areas, in order to provide our professionals with the best tools to pursue success both on and off the field."

By joining the AI Alliance, the club also embraces and makes its own the core principles of this community, including:

- Global collaboration to advance AI development.

-The definition and development of AI use cases in the sports industry.

- The promotion of open source technology that encourages equitable access to AI.

- The development of and adherence to standards that ensure trust and security in AI applications.

With this achievement, the club not only strengthens its commitment to digital transformation but also positions itself as a key player in developing a more innovative, ethical, and sustainable sports ecosystem, paving the way for other sports clubs to follow its example.