TECHNOLOGICAL INNOVATION SHOWCASED AT ECA EVENT AND IN SAUDI ARABIA

We continue to demonstrate our commitment to innovation, once again presenting our latest technological advances, on both the sporting and commercial sides, to the football industry. Elías Zamora, Chief Data Officer, accompanied by Victoria Gómez, Head of Artificial Intelligence (AI) at IBM, presented the new Scout Advisor tool to the European Club Association (ECA) members in Madrid.

 

This software, developed with IBM's WatsonX generative AI system, is able sort through more than 200,000 scouting reports from our database and increase their accessibility. Zamora also presented the technological developments at the Rise Up event held in Riyadh, Saudi Arabia. He took part in a panel discussion titled ‘How technology is changing sport.'