MORE THAN FIVE MILLION VIEWS ON SEVILLA FC'S FIRST LIVE IN SINA WEIBO

19/05/2021

The live on Sina Weibo brought together almost 400,000 viewers at the same time

Sevilla FC made a step forward with their strategic plan of internationalisation on 9 May, the day the team played Real Madrid. They did so by going live for the first time on the Chinese social media Sina Weibo. Ahead of the game, the Sevilla FC channel did a live which saw the participation of Sevilla fans in China, exclusive sponsored content, competitions and messages from Monchi and Stephane Mbia, one of our former players who currently plays in China.

The event was a complete success, with the total number of views sitting at 5.17 million and the live attracting a peak audience of 383,700 viewers in one moment. This is a step further for the internationalisation of the Sevilla FC brand in one of the designated target countries, China.