First team

SEVILLA RECOGNISED FOR ITS STATUS AS AN INTERNATIONAL BRAND

24/05/2017

The Sevilla Tourism Business Association recognised the club for "placing out city on the sports tourism market". "With our European triumphs, Sevilla's name has become associated with success on a world level", said the president José Castro

Sevilla FC received this Wednesday the María José Uruñuela ASET Tourism Award, which the Sevilla Tourism Business Association, ASET, gives out every year, at an event held at the Museo de Carruajes. The president José Castro, accompanied by the board member José Luis Moscoso, received the prize in the presence of a number of guests from the world of politics and the local economy.

ASET selected Sevilla FC for the award because the club is considered "another tourism asset of this city and without a doubt part of the Seville brand with which it has been linked since its origins as a club".

ASET also noted that Sevilla FC "has taken the Seville brand outside our borders, winning great victories and titles in cities across Europe" and they highlighted the fact that the club is "the most decorated Andalusian club" and that it "has hosted sporting events with global outreach and with the Spanish national side at its stadium, which have brought thousands of tourists and football fans to our city".

Ultimately, Sevilla FC received the award "for being a powerful international brand which places our city on the sports tourism market, which generates so much wealth".

"This recognition highlights the strength of our brand"

The president of Sevilla FC, José Castro, was very positive about the award when he collected it: "For Sevilla FC, receiving this recognition is a real honour because it highlights the strength of our brand, just as it recognised our broad outreach outside the field of play.

"In the 21st century Sevilla FC has become one of the flagship institutions of the Andalusian capital and this distinction from the Sevilla Tourism Business Association just confirms this".

He added: "Since 04/05 we've had 12 seasons in Europe and we've won six European trophies, making us the record-winners of the UEFA Europa League, winning it five times.

"Our European finals against Barcelona, Real Madrid, Liverpool, Benfica have brought in television audiences of hundreds of millions. The Sevilla name has without a doubt been internationalised exceptionally by our rise.

"What's most important, with our continental triumphs, is that Sevilla's name has become associated with success on an international level like has rarely been seen before."

"Thanks to the club's rise, Sevilla are a big name in European football"

The president continued: "We've had 59 foreign teams play here at Sevilla in international competition since ths summer of 2004. With these teams have come their fans, with big numbers coming from England, Germany, Italy, Russia, Turkey, Portugal and France.

"That's to say that thanks the the club's success, Sevilla are a big name in European football.

"We're proud to be awarded this prize and we're looking forward to more. In the season just gone, we've been able to secure a third consecutive qualification for the Champions League, which is the first time that that has been achieved in Andalusian football.

"Once again, Sevilla will be in the same bracket as Madrid, Barcelona, the Manchester teams, the London teams, Paris, Roma, Juventus, Bayern Munich, the Lisbon teams, etc.

"Once again we can say that Sevilla is a Champions League city, with all the good things that come with it for the city, its instiutions and the economy.

"We're doing our bit for the economic development of the Andalusian capital and that gives us great satisfaction, and comes with great responsibility. We'll keep fighting because that's how it is."