SEVILLA FC JOINS CHINESE NEW YEAR CELEBRATIONS AND SURPASSES 2 MILLION FOLLOWERS

Sevilla Fútbol Club remains committed to its internationalization strategy and has once again joined the Chinese New Year celebrations this season. In last Saturday’s match against RCD Espanyol, the first-team players wore a commemorative jersey for the occasion as they took the field.

Additionally, the players were accompanied by children from the China Culture Classroom in Sevilla. On a corporate level, the club continues to strengthen ties with China, with Lin Ke, President of the Chinese Merchants Association of Andalusia, representing the organization in the VIP box.

Coinciding with China’s most important celebration, Sevilla FC has achieved another milestone in its international strategy by surpassing 2 million followers on Weibo and Douyin. The club continues to establish itself as the fourth most-followed Spanish club and the fastest-growing in China. This growth is driven by the creation of special content for the Chinese audience, including the Studio Show program, which covers club news and major achievements, along with various activations celebrating key moments of local culture.

In terms of sponsorships, Sevilla FC signed an agreement in November with Midea, which became the club’s main sponsor and now appears in the central space of the team’s jersey. Additionally, the club has three regional sponsors in China: 1717, Kubet, and GD Bet.