Betfair joined the Sevilla family this Thursday and were represented by a number of their team members who completed the signing of a sponsorship deal with the Club and got to know the stadium and sports village in the city. One of them, Francisco Zafra, Campaign Manager of the company, spoke to SFC Radio about the new deal: "You only have to look at Sevilla's numbers to show that we're happy. This deal makes us very happy because there was a gap in Andalusia and we're truly delighted. It's an agreement for two seasons, with the aim of becoming champions in what's to come. The Europa League this year and we're sure the team will return to the Champions League next year".
Naturally, Betfair will be in touch with Sevillistas from the very first moment: "The fans are some of the best in Spain, they support throughout the match and it's a huge and attractive Club, with a big social mass behind it. We want to get close to them so they get to know our brand. Betfair is the leading bookie in the UK, it has a market of diverse European nations and a sponsoring relationship with FC Barcelona, Arsenal, Juventus and Real Madrid's basketball team".